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Conscious COCO

Published on December 31, 2020

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The world is going bonkers.

It’s getting hotter every day. It’s also getting colder every day. There are huge wildfires that rage on and on, destroying everything they cross path with. There are floods, and they wreak havoc on nature and thousands of people’s homes. Turtles are dying, and the millions and millions tonnes of waste we produce pollute the Earth. It’s even polluting outer space, at this point. There’s an increasing economic gap between the people whose crafts and sweat make the world go round and those on the other end of the spectrum.  

There really is no better time to take a look at how our everyday actions impact the world. The news reminds us of it every time we turn the TV on that this is a “now or never” kind of thing. Change now, or leave the Earth a place inhabitable—or at the very least, not a very nice place to live—for future generations. 

This is all very sombre and serious stuff, but what does…coconuts have to do with it all? 

Well, everything, really.  We’ve already established that we love coconuts. We love their refreshing and sweet taste. We love what they do to your body. We love that nature has created a tree so utilisable for people: its meat can be eaten; its juice can be drunk; its husks can be used as fertilisers—the list goes on. It’s just an all-around, loveable plant. I mean, for most people, just the image of coconut trees in your mind makes you think of beachside vacations, away from troubles and worries of the world. They’re that useful.

That’s why, in our effort to share the love we have for this magical tree, we try to put the love we have for the world into the mix as well. We want to ensure that the R U Coco? you hold in your hand is as lovable and wholesome as the tree it originates from.

And really, any less is a smear to the name of the great Coco. 

Our coconuts are grown by local farmers in Thailand’s tropical plantations. By locals, we mean locals. These are the people who over generations have sharpen their skills and accumulated knowledge on how to best grow their coconut trees and how to make sure that the fruits they bear are the sweetest and most fragrant version they can be. They do this while maintaining a delicate balance with nature: if you have a chance to visit these plantations, you’ll find that their coconut trees are accompanied by many, many other types of fauna which help maintain humidity and soil surface—and they’re additional sources of income for the farmers too! 

We marvel as we watch them exercise their craft, and we don’t want to upset the balance they’ve worked so hard to establish.  

So we don’t. It’s really as simple as that. We know they’re good at what they do, and we know that their craft is valuable. We build close relationships with the communities where these trees are grown and harvested, and the result is magic.

From that, it’s a matter of packaging the magic into something that can be delivered for you to enjoy.

That’s where the cartons come in.

The cartons. Oh, the cartons. When you’re holding our drinks in your hands, you’ll notice that we chose to ditch plastic bottles completely. The cartons that hold all the wonderful elixir inside is our effort to leave as little carbon footprint on the world as possible, so that future generations can avoid suffering the seemingly inevitable doom of mankind. Throughout the entire process of manufacturing these cartons, the FSCTM’s standards, the standards for responsible sourcing, are strictly followed. The cartons themselves are made from FSCTM -certified paperboard and bio-based polymers from sugar cane, making it entirely renewable. 

These sugar canes are cultivated away from rainforests to ensure that they don’t disturb the rainforest ecosystem. The sugar cane juices are extracted, fermented, and distilled to produce ethanol. After that, they go through some really scientifically confusing process that creates a substance called polyethelyne. Polyethelyne is then used to make the caps, the laminate film of the paperboard cartons, and the neck of the cartons. Hooray!

But wait. Why are we getting so excited? 

That’s because these sugar cane polymers throw the biggest bane to plastic cartons existence out of the window. The entire world is trying to reduce plastic production and consumption, and they think, oh what can we use instead of plastic bottles, something that many of us consume on a daily basis. They look at the shelves at their local convenient store and they find paper cartons, sitting there like a gleaming light of hope, only to realise that, no. It’s not completely sustainable: the paper is covered in plastic film, making it even harder to recycle than normal PET bottles. Hope fades. Then along come these sugar cane polymers, and suddenly the world isn’t so bleak anymore. 

So yes, we are excited, and we think you should be too. If more and more manufacturers join in, then the future doesn’t need to look as dark and scary as it does currently. We’re trying our best to do our part, and we hope you can join in by helping us recycle too. Hooray for less carbon footprint and more sustainability!

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